The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan

Chen, Hui-MeiHui-MeiChenHUI-MEI CHEN2018-09-102018-09-102005http://www.scopus.com/inward/record.url?eid=2-s2.0-7044220510&partnerID=MN8TOARShttp://scholars.lib.ntu.edu.tw/handle/123456789/317039The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwanjournal article10.1016/j.tourman.2003.08.018