Is this review believable? A study of factors affecting the credibility of online consumer reviews from an ELM perspective

Cheung C.M.-Y.CHOON LING SIAKuan K.K.Y.2021-08-092021-08-0920121536-9323https://www.scopus.com/inward/record.uri?eid=2-s2.0-84865833978&doi=10.17705%2f1jais.00305&partnerID=40&md5=62043375f763ef6351ac2839f2ebcb19https://scholars.lib.ntu.edu.tw/handle/123456789/577352Is this review believable? A study of factors affecting the credibility of online consumer reviews from an ELM perspectivejournal article10.17705/1jais.003052-s2.0-84865833978