Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An Initial Exploration

Wang, Chen-YaChen-YaWangLin, Yi-ChunYi-ChunLinChang, Hsia-ChingHsia-ChingChangSENG-CHO CHOU2020-02-102020-02-1020172156-1753https://scholars.lib.ntu.edu.tw/handle/123456789/456044Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An Initial Explorationjournal article10.4018/IJOM.2017070101WOS:000444145600001