胡星陽林岳祥Hsin-Ju Lin林欣茹2023-11-302023-11-302023https://ntu.primo.exlibrisgroup.com/permalink/886NTU_INST/14poklj/alma991039165482704786https://scholars.lib.ntu.edu.tw/handle/123456789/637440指導教授:胡星陽、林岳祥Tone ManagementAnnual ReportGlobal Depository ReceiptsMarket SegmentationInvestor RecognitionRegulatory Rigor語調管理年報全球存託憑證市場區隔投資人認知法規嚴謹度公司年報語調管理 : 以發行全球存託憑證的台灣上市公司為例Tone management of annual reports : a case of Taiwan-listed companies issuing global depositary receiptsthesis