陳家聲2006-07-252018-06-292006-07-252018-06-292004http://ntur.lib.ntu.edu.tw//handle/246246/3090台灣中小企業佔著國內企業高達 98 ％左右的比率，這些中小企業的創 業、創新精神實為台灣社會非常重要 的資產，而國內有關創業家精神與創 業行為的研究仍在起始階段，而本研 究目的主要為對華人的創業家精神與 創業行為做一系統化深入的探討，並 針對影響創業行為的特質來編製華人 創業適性量表，作為探討華人創業行 為的研究工具。 本研究採用了質化與量化研究方 法，在創業行為與創業模式方面，本 研究透過次級資料的蒐集分析，以新 竹科學園區為例，說明海外留學生回 國創業與工作情形對台灣資訊科技產 業及經濟發展的影響，以及華人社會 網絡與創業行為間的關聯；另外，在 創業家精神與創業行為特質方面，本 研究透過有關創業精神、創業家特質 研究文獻，整理出創業家特質的四個 觀念性構面（自主與自律、社會網絡 經營、創新突破和領導溝通）與十二 個衡量向度，以具體行為作為測驗題 項編製的依據，作為建構華人創業適 性測驗的理論基礎，並與歷年青年創 業楷模傳記的內容分析結果做對照比 較，研究發現質化與量化研究結果間 具有相當大的一致性，而華人創業適 性量表在衡量創業家特質構面上也具 有相當高的信度與建構效度。 本研究發現：有關創業家的主要 特質與國外研究文獻的結果相似。青 創楷模以男性居多，有九成以上為已 婚，排行以長子(女)居多，多為在30 到50 歲的青壯時期進行創業，七成 為專科以上的教育程度；而青創楷模 所具有的前五項最重要特質，依序 為：「企業道德與社會責任」、「成 就動機」、「毅力」、「社會網絡關 係」和「領導溝通能力」等，這五項 特質的頻率出現都超過五成以上；其 中值得注意的是，「企業道德與社會 責任」向度出現的頻率最高，顯示出 台灣社會創業楷模對於自己的社會責 任和道德要求普遍很高，這是國外學 者較少提及的。本研究結果兼具理論 建立與管理實務運用上的價值，在理 論方面，可以瞭解華人創業家精神與 創業行為的特性，並與西方研究結果 作一比較；而華人創業適性量表除了 可以作為理論研究之用外，也可以作 為新創企業的輔導及管理之用。Small and medium businesses constitute the majority of Taiwan businesses. Entrepreneurship is the heart of the start-up of small and medium businesses. Although the entrepreneurship and entrepreneurship behavior has been vastly studied in western society, but the study of Chinese entrepreneurship and entrepreneurship behavior is just in the beginning. The objective of the present study is tried to understand the characteristics of Chinese entrepreneurs and to construct a Chinese Entrepreneur Aptitude Scale(CEAS). Returned oversea students have been contributed very much to the development of high technology industry in Taiwan. Taiwan oversea students rarely come back to Taiwan until 1987. At that time the economic condition of the US was stagnant while the economic condition of Taiwan was just start to climbing. A few oversea students started to come back to Taiwan for work or to setup new businesses. Most of these returned students were highly experienced professionals in the high technology industries, especially come from the Silicon Valley. At that time Taiwan government had setup several policies to encourage the return of these oversea students and professionals. The social network of these returned professionals and entrepreneurs also build a strong professional network between Taiwan and the Silicon Valley. Present study adopted both qualitative and quantitative approach to find out the characteristics of Chinese entrepreneurs. In the part of qualitative research, a content analysis of the Chinese youth entrepreneur’s biography is conducted. In the part of quantitative research, the CEAS is constructed based on the proposed four conceptual dimensions of entrepreneur characteristics. These four dimensions are autonomy & self-discipline, social networking, innovation, leadership & communication. The reliability and construct validity of the CEAS are relatively high. The results of the quantitative research are consistent with the qualitative research’s findings. The results show that gender, marriage status, age, religion, education and prior business experience about the industry desired to build up a new venture are significant demographic characteristics to discriminate the successful entrepreneur and general sample. Most of the results are also consistent with the literatures ’ finding, except that the Chinese entrepreneurs are more emphasis on business ethics and social responsibility. The research findings have both theoretical and practical implications. On the theoretical aspect the conceptual framework of Chinese entrepreneur traits will be particular interest with Chinese social network and Chinese traditional value system, while the CEAS can be used for theoretical research and practical guidance about startup companies.application/pdf67070 bytesapplication/pdfzh-TW國立臺灣大學工商管理學系創業家精神創業行為創業家特質社會網絡entrepreneurshipentrepreneurship behaviorentrepreneurship traitsocial networkreporthttp://ntur.lib.ntu.edu.tw/bitstream/246246/3090/1/922416H002045.pdf