2019-01-012024-05-18https://scholars.lib.ntu.edu.tw/handle/123456789/700314摘要：臉書的使用是否幫助民粹主義領導人贏得全國性選舉？儘管人們越來越關注臉書和其他社交媒體平台可能帶給美國和其他一些歐洲選舉式民主國家的挑戰，針對此一可能挑戰的跨國實證研究依然在政治和社會科學闕如。本計畫填補了這個缺口。我們認為，臉書作為一個外部衝擊，它降低了候選人和選民之間發展個人政治連結的交易成本，破壞了黨組織，鼓勵候選人培養個人投票，並最終增強民粹領導人的選舉前景。為了對我們的論點進行交叉驗證，我們計劃收集政府檔案和民意調查的原始數據，包括加強黨組織，每個國家選區規模，以及冷戰結束以來各個選舉民主國家（和非民主國家）領導人的民粹主義傾向，以進行理論驗證。本計畫有很大的潛力修正選舉研究中居領導地位的戰略協調理論；它同時還能回應對臉書及其對選舉民主影響日益增強的政策關切。 <br> Abstract: Does the use of Facebook pave the way for populist leaders to take offices in national elections? Despite growing interests in exploring challenges Facebook and other social media platforms may have brought to the US and some other European electoral democracies, little work has been done in political and social sciences to validate this speculated pattern of electoral democracies cross-nationally. This subproject fills the gulf. We argue that Facebook as an exogenous shock of reducing transaction costs for personalistic political ties between candidates and voters undermines party organization, encourages candidates to cultivate personal votes, and ultimately enhances electoral prospects of populist leaders. For the cross validation of our argument, we plan to collect original data from government archives and public opinion surveys on the strengthen of party organization, the district magnitude of each national election, and the populist orientation of leaders for electoral democracies (and autocracies) around the world since the end of Cold War. This subproject has the greatest potential of revising the prominent theory of strategic coordination in electoral systems. It will also shed lights on growing policy concerns on Facebook and its impacts on electoral democracies.臉書民粹領導人個人政治連結政黨組織個人選票選區規模Facebookpopulist leaderpersonalistic political tieparty organizationpersonal votedistrict magnitude