管理學院: 企業管理碩士專班指導教授: 許瑋元許仄偉Wai, Casper Koh ChekCasper Koh ChekWai2017-03-022018-06-292017-03-022018-06-292016http://ntur.lib.ntu.edu.tw//handle/246246/272663This work defines the e-commerce expansionary strategy for a Singapore-based Japanese grocery provider and critically evaluates the internal constraint and professional guidance to determine how it might be achieved. It considers methodologies to analyze the underserved segmentation needs and demands, review the business landscape and identify the potential market strategy and operation plans. Primary research through questionnaire interviews is conducted as part of this work identified circumstantial factors that correlate to the fluctuating sales. The Massachusetts Institute of Technology (MIT) The Delta Model provided a guiding framework to generating new consumers through a combination of Best Product strategy and Consumers Solution strategy that introduce the otherwise unreachable segment of the targeted population. Besides developing new business through executing the consumer’s solution strategy, it serves as a continual attempt to stay close and relevant to consumers changing needs and demands. To bridge further gaps in the academic framework, the study also considered the scope and activities of marketing and its cost-benefit analysis to deliver a feasible recommendation.6936666 bytesapplication/pdf論文公開時間: 2016/7/25論文使用權限: 同意有償授權(權利金給回饋學校)拓展日本生鮮雜貨新加坡電子商務e-commerceJapanese groceriesSingaporethesis10.6342/NTU201600321http://ntur.lib.ntu.edu.tw/bitstream/246246/272663/1/ntu-105-R03749053-1.pdf