“Buy, buy most Americans buy”: country of reference (COR) effects and consumer purchasing decisions

Chen, T.-T.T.-T.ChenWang, S.-J.S.-J.WangHENGCHIANG HUANG2020-12-152020-12-152020https://www.scopus.com/inward/record.url?eid=2-s2.0-85085106470&partnerID=40&md5=b083ee19576925162b3db9d9cb2f11b2https://scholars.lib.ntu.edu.tw/handle/123456789/525465“Buy, buy most Americans buy”: country of reference (COR) effects and consumer purchasing decisionsjournal article10.1108/IMR-04-2018-0130WOS:0005303127000012-s2.0-85085106470WOS:000530312700001