2014-07-302024-05-14https://scholars.lib.ntu.edu.tw/handle/123456789/657030摘要：從先進國家發展經驗可見，運動服務產業日益蓬勃發展，對國家整體與城市發展均有重大經濟效益。如何促進運動服務產業健全發展，為國內大學運動相關科系的畢業生與各類運動的退休選手提供充分且優質的就業機會，同時促進運動教育及選手培育的永續發展，乃成為政府當前重要的施政課題。 隨著國民所得的增加、知識水平及健康觀觀念之提升，越來越多民眾將從事運動或觀賞比賽當作主要休閒活動，從近年來運動健身俱樂部的迅速成長、以及各類運動休閒活動的興起，可發現國人對運動、休閒、養身的需求與消費能力正逐年提高。在國人願意為健康付出更多時間與金錢時，國內的運動休閒服務市場正充滿著成長潛力，但如何提供高品質、高滿意度的運動服務，進而發展成一健全之產業，乃是運動服務產業所面臨的挑戰。 我國運動服務業之發展尚屬初期起步階段，不論是人才的育成或是運動相關產業鏈的串連，亟需主管機關積極整合相關資源，促進產業發展與升級。本案以促進運動服務產業發展為核心，分別從供給面與需求面進行分析。供給面探討運動服務業發展的制度環境、基金運作方式，以及人才培育與認證。而需求面探討運動服務業的市場需求變化，包括國內外運動消費趨勢與相關產業的鏈結關係。 本案將依對運動服務業發展環境分析之結果，研提目前國內運動服務產業發展的主要課題，並提出對對應的政策建議。 <br> Abstract: In recent years, the average level of education, idea of health and national GDP have gradually raised in Taiwan. More and more people decided to spend their time and money in sports events, such as game watching and exercising. Obviously, the requirements of exercising, leisure entertainment and health caring even would increase more than ever, leading to the emergence and development of sports services industry. However, the sports services industry in Taiwan hasn’t been well organized to satisfy the growing market. This project aims to tackle such an issue through discussing market supply and market demand. On the aspect of market supply, issues such as regulation environments, funding management and human resource nurturing and certification will be addressed. On the aspect of market demand, this project analyzes the changing demands in the sports service industry, including the trends of international and domestic sports consumption, as well as the linkages among related industries. Based on above discussions, this project would provide initial suggestions for promoting Taiwan’s sport services industry.運動服務產業sports services industry