Globalization, glocalization, local-globalization, and localization: advertising strategies of English mixing in Taiwan

Hsu, Jia-LingJia-LingHsu2021-03-192021-03-192007https://scholars.lib.ntu.edu.tw/handle/123456789/553870October 4-6, 2007. Regensburg, Germany: University of Regensburg.Globalization, glocalization, local-globalization, and localization: advertising strategies of English mixing in Taiwanconference paper