顏建賢莊雅萌馮祥勇林如森張婷媛2018-09-102018-09-102012http://www.airitilibrary.com/Publication/Index/P20110114002-201212-201301100050-201301100050-23-37http://scholars.lib.ntu.edu.tw/handle/123456789/372999整合行銷傳播對產銷履歷農產品推廣效果之研究journal article