The Mediating Effect of Membership Customers’ Identification and Commitment on the Relationships between Relationship Marketing Strategy and Relationship Performance: Evidence from a Fitness Club

Kao, Shu-LuanShu-LuanKaoNAI-HWA LIENJerome Chih-Lung Chou2018-09-102018-09-102009http://scholars.lib.ntu.edu.tw/handle/123456789/353038The Mediating Effect of Membership Customers’ Identification and Commitment on the Relationships between Relationship Marketing Strategy and Relationship Performance: Evidence from a Fitness Clubconference paper