Asymmetric effect of distribution intensity on marketing performance: The moderating role of brand awareness

Liu, H.-W.H.-W.LiuHENGCHIANG HUANGLin, Y.-L.Y.-L.Lin2020-02-152020-02-152009https://scholars.lib.ntu.edu.tw/handle/123456789/459326Asymmetric effect of distribution intensity on marketing performance: The moderating role of brand awarenessjournal article2-s2.0-77953591804https://www.scopus.com/inward/record.uri?eid=2-s2.0-77953591804&partnerID=40&md5=61c1846dd246bcaa4b48535b04a6f153