王淑美謝承憲2018-09-102018-09-102014http://www.AiritiLibrary.com/Publication/Index/22195777-201406-201409240004-201409240004-49-67http://scholars.lib.ntu.edu.tw/handle/123456789/387284臺灣好行觀光意象之偏好與願付價格研究journal article