The effects of incentive types and appeal regulatory framing in travel advertising

Chou H.-Y.NAI-HWA LIEN2020-03-062020-03-062012https://scholars.lib.ntu.edu.tw/handle/123456789/472408The effects of incentive types and appeal regulatory framing in travel advertisingjournal article10.1080/02642069.2010.545878https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84859198148&doi=10.1080%2f02642069.2010.545878&partnerID=40&md5=2f77a89f6c2b34593f8261d3cbf43dd0