YI-LONG JAWWang, R.-Y.R.-Y.WangYing-Yu Hsu, C.C.Ying-Yu Hsu2020-02-152020-02-152011https://scholars.lib.ntu.edu.tw/handle/123456789/459325Enliven corporate brands in Chinesejournal article10.1108/135558511111830752-s2.0-84931042605https://www.scopus.com/inward/record.uri?eid=2-s2.0-84931042605&doi=10.1108%2f13555851111183075&partnerID=40&md5=76d7255b2f8c7d19181e6e763774ed57