2019-08-012024-05-17https://scholars.lib.ntu.edu.tw/handle/123456789/695281摘要：〈引動設計創意的多元刺激和大腦開發：從認知神經科學探究不同創造力和專業經驗的設計師〉是一個為期三年的研究計畫。總體研究目的為：針對國內數位媒體之專業暨學生設計師，從認知神經科學的觀點，探究其受到圖像刺激對視覺注意力和聯想力所產生的影響，以及其受到文字、音樂，和大腦開發訓練所觸發之設計創意。本研究將比對專家和生手，和高低創造力等四類設計師的異同，並透過論文發表、學術講座，和推廣型工作坊，以擴大計畫成果的分享。在第一年（2017/08-2018/07）期間，本研究係以圖像刺激為主，聚焦在設計師的視覺注意力和聯想力上，進行腦電波圖儀（EEG）實驗；第二年（2018/08-2019/07）期間，本研究以文字和音樂刺激為主，進行EEG訊號的分析和比對；第三年（2019/08-2020/07）期間，本研究規劃將數種大腦開發訓練適域化並融入EEG實驗中，進行設計創意影響和異同分析，研究團隊此時亦將綜整所得，規劃並執行推廣型工作坊。完成本計畫預期將產生：確立厚植設計創意的研究架構和認知神經分析方法；比對並確知設計師設計創意的觸發機制與培養方式；建立多元刺激和大腦開發對設計創意的預測模型；開發並執行多元的研究成果分享；加惠設計專業領域之學校教育與產業訓練，並助益臺灣文創之產業創新與國際競爭力。<br> Abstract: “Unleashing design creativity by multiple stimuli and brain development: Learning from designers with different levels of creativity and professional experience through a neurocognitive approach” is a three-year research project. Through a neurocognitive approach, this project aims to study the visual attention and visual association of digital media designers, and the influences of different text combinations, music styles, and brain development activities on designer creativity. The research team will also analyze the aforementioned topics by comparing designers with different levels of creativity and professional experience, as well as provide feedbacks to design education programs regarding the instructional and guidance strategies, and disseminate research outcomes through international publications, academic lectures, and creativity enriching workshops. During the first year (2017/08-2018/07), the research team will conduct a neurocognitive experiment targeting on the visual attention and visual association of digital media designers using the artworks of Jean-Fran&#231;ois Millet, Pablo Picasso, and Joan Mir&#243; as visual stimuli. Thirty professional designers and thirty student designers will be invited to participate in the ectroencephalography (EEG) experiment. The results will outline the differences of visual attention and association between experienced and novice designers. The top and bottom one-third of the research participants (20 for each) will then be divided into higher- and lower-creativity groups for further neural comparisons. During the second year (2018/08-2019/07), the team will use different text combinations and music styles to substitute the artworks as stimuli for provoke design creativity. The text combinations will consist of short expression, popular poem, adjectives with the same concept, and adjectives with the disparate concept. The musical stimuli will comprise four distinct styles, namely country music, rock n’ roll, soul music, and classical music. The research team will invited 30 professional designers and 30 student designers to participate this experiment. They will also be divided into higher- and lower-creativity groups for further comparisons. During the third year (2019/08-2020/07), the research team will select and localize several internationally renowned brain development activities, and adopt them into an EEG experiment. The comparisons between experienced and novice designers, as well as higher- and lower-creativity groups will be performed and analysed. In addition, synthesizing the accumulated experiences, the team will plan and host several creativity enriching workshops to promote and extend the research outcomes. The accomplishment of this project is expected to have the following contributions: establishing the research framework and neurocognitive approach of design creativity; understanding the visual attention and visual association, as well as the influences of text combinations, music styles, and brain development activities on the designers with different levels of creativity and professional experience; building up predictive models of multiple stimuli and brain development on design creativity; developing and conducting creativity enriching workshops to extent the research outcomes; providing strategic recommendations for talent development of design creativity and further development of creativity industry; publishing research outcomes in the international conferences and prominent journals to enhance Taiwan’s academic national power; and improving diverse design education programs, innovating the domestic cultural and creative industry, and promoting the national competitive advantages.大腦開發活動文字刺激音樂刺激設計創意專業經驗創造力視覺注意力視覺聯想力認知神經科學數位媒體設計師Brain development activitytext stimulimusical stimulidesign creativityprofessional experiencecreativityvisual attentionvisual associationcognitive neurosciencedigital media designer.