汪煜民2006-07-262018-06-292006-07-262018-06-291998http://ntur.lib.ntu.edu.tw//handle/246246/18797本研究以WWW 軟體市場為背景，驗 證複合式資訊產品市場之網路效應。研 究結果顯示同時提供client 及server 軟 體之廠商，較具競爭優勢，比僅提供單 項server 軟體之廠商，可訂定較高之價 格。此項研究結果顯示網路效應在複合 式資訊產品市場的重要性，提供管理階層策略上重要涵意。This research uses the WWW software market to empirically test the network externalities hypothesis in a market of composite goods. Among the findings is that vendors that provide both components to a composite goods market (e.g. client and server) enjoy a higher price premium than do single product (e.g. server) providers. The results suggest that composite markets exhibit network externalities and yield important managerial implications.application/pdf32423 bytesapplication/pdfzh-TW國立臺灣大學資訊管理學系暨研究所網路效應垂直整合複合式資訊產品WWW 軟體Composite GoodsWeb Server SoftwareNetwork ExternalitiesNetwork EffectsVertical Integrationotherhttp://ntur.lib.ntu.edu.tw/bitstream/246246/18797/1/872416H002034.pdf