林文澧臺灣大學:醫學工程學研究所余鎮宇Yu, Jen-YuJen-YuYu2010-05-182018-06-292010-05-182018-06-292009U0001-2407200916491600http://ntur.lib.ntu.edu.tw//handle/246246/183724近年來政府大力推動生技產業的開發，醫療器材產業的發展即為其中一個項目，此外，人口老化現象已成為世界趨勢，民眾更加重視健康照護的觀念，而開發中國家人口不斷增加及所得提高也增加了醫療器材使用的需求和對醫療服務品質的要求，因此醫療器材產業的市場在未來將持續擴大，台灣電子廠商要如何在醫療器材產業領域選擇適當的策略與開發適合的產品，成為本研究的主要目的，希望藉由這份研究能提供給電子業進入醫療器材產業時的參考。 目前台灣的電子產業非常發達，整體電子產業環境建設完備，有足夠能力跨入醫療器材領域。不過醫療器材屬於高度管制產業，由醫療器材產業價值鏈之分析可看出，臨床試驗及上市前審查為其產業價值鏈中相當重要的兩個環節；產品生命週期各階段均受相關法規所制約，加上技術門檻較高，因此科技廠商切入醫療電子的情況並不如預期。 本研究運用 SWOT 分析、價值鏈活動分析等方法進一步深入探討台灣醫療電子產業的發展策略；以及透過訪談的方式，選擇長期從事於醫療器材產業的專業人員，詢問如何選擇適當的市場進入策略與開發適合的產品，讓台灣能在醫療電子產業發展上更有競爭力。 電子廠商在跨入醫療器材領域時，應檢視本身擁有的組織資源與掌握的關鍵技術，做好市場區隔與定位，專精於發展合適的產品，並提出可行的市場進入策略，如此才能在醫療電子市場獲得最大的利益。Recently, Taiwanese government encourages the development of biotechnology industry and medical device industry is among them. In addition, population is rapidly aging and people are willing to pay more for healthcare. The population in developing countries is growing and the need for medical equipment also increases, and the rising income also brings people to seek higher quality of medical services. The market of medical device industry will expand continually in the future. It become critical to plan a proper strategy to develop medical products for Taiwanese electron manufacturers in medical electronics industry. This research intends to explore possible strategies for Taiwanese electronic manufacturers to get into the medical electronics fieldaiwanese electronic industry is well developed and the electronic environment is complete, so it has enough ability to get into the medical device industry. However, medical device industry is highly regulation oriented, the value chain analysis of medical device industry shows that clinical trial and pre-market review pose to be two quite important links. Each stage of the product life cycle is subject to strictly relevant electron regulations and the technique threshold is high, so the situation of factories going into medical devices is underperformed.his research using SWOT analysis method and value chain activity analysis to discuss the development strategy for Taiwanese medical electronic industry. And by the interview , choosing the specialists working in the medical device industry for long time and asking them how to choose the suitable strategy to get into the market and develop the proper product, enables Taiwanese companies more competitive in the medical electronic industrial development. hen the electronic manufacturers get into the medical equipment and device field, they should survey the source and the key technique they have, do the market segmentation and product position well, and bring up the proper strategy to get into the market, in order to gaining more benefit in the medical electronic market.誌謝……………………………………………………………………II要………………………………………………………….......IIIbstract………………………………………………………………IV錄……………………………………………………………………VI目錄……………………………………………………………… VII目錄………………………………………………………………VIII一章 緒論………………………………………………………….1一節 研究動機與目的…………………………………………….1二節 研究方法…………………………………………………….1三節 研究限制…………………………………………………….1四節 論文架構…………………………………………………….2二章 文獻回顧…………………………………………………….4一節 市場進入策略……………………………………………….4二節 創新策略探討……………………………………………….5三節 企業發展策略……………………………………………….6三章 醫療電子產業市場現況……………………………………14一節 醫療電子定義、產業結構與特性…………………………14二節 全球醫療電子產業概況…………………………………..16三節 醫療電子產業發展趨勢……………………………………20四節 醫療器材產業法規…………………………………………22五節 台灣醫療電子產業發展概況………………………………28四章 研究方法……………………………………………………40一節 訪談…………………………………………………………40二節 資料收集……………………………………………………41三節 SWOT 分析法……………………………………………….42四節 價值鏈活動分析……………………………………………43五章 結果分析……………………………………………………45一節 訪談結果……………………………………………………45二節 策略面………………………………………………………46三節 產品面………………………………………………………54四節 醫療用超音波………………………………………………64五節 個案公司-宏達電………………………………………….69六節 台灣發展醫療電子產業之 SWOT 分析與價值鏈活動分析75六章 結論…………………………………………………………78考文獻………………………………………………………………85application/pdf1031889 bytesapplication/pdfen-US醫療電子價值鏈SWOT分析發展策略產品定位medical electronicsvalue chainSWOT analysisdevelopment strategyproduct positionthesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/183724/1/ntu-98-R96548048-1.pdf