How interactivity works for utilitarian and hedonic consumers online

LING-LING WUWang, Y.-T.Y.-T.WangWei, C.-H.C.-H.WeiYeh, M.-Y.M.-Y.Yeh2020-02-102020-02-102013https://scholars.lib.ntu.edu.tw/handle/123456789/455972How interactivity works for utilitarian and hedonic consumers onlineconference paper10.1109/HICSS.2013.2492-s2.0-84875493231https://www.scopus.com/inward/record.uri?eid=2-s2.0-84875493231&doi=10.1109%2fHICSS.2013.249&partnerID=40&md5=51f12dfcbbd8646dcb0680e88dbfb487