王文宇WEN-YEU WANG王文宇2021-03-312021-03-3120191022-1700http://dx.doi.org/10.6650/ARM.201908_(405).0015https://scholars.lib.ntu.edu.tw/handle/123456789/556105聯盟交易面面觀－以加盟店與OEM／ODM為例journal article10.6650/ARM.201908_(405).0015