2024-05-182024-05-1815496https://scholars.lib.ntu.edu.tw/handle/123456789/717891Horticultural Crops Commodification and Consumer BehaviorAgricultural Brand Development and CommunicationSustainable Agro-food Development and Business Model Innovation Management園產品商品化與消費行為農企業品牌發展與傳播永續農糧發展與商業模式創新管理