Entertainment-education of altruistic behaviors: an empirical study of the effects of the narrative persuasion of a nature conservation film

Chen, T.T.ChenJU-SEN LIN2018-09-102018-09-102014http://www.scopus.com/inward/record.url?eid=2-s2.0-84908506386&partnerID=MN8TOARShttp://scholars.lib.ntu.edu.tw/handle/123456789/387627Entertainment-education of altruistic behaviors: an empirical study of the effects of the narrative persuasion of a nature conservation filmjournal article10.1080/17544750.2014.946430