Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents

Tsai, H.-T.H.-T.TsaiHENGCHIANG HUANGChiu, Y.-L.Y.-L.Chiu2020-02-152020-02-152012https://scholars.lib.ntu.edu.tw/handle/123456789/459440Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedentsjournal article10.1016/j.jbusres.2011.03.0112-s2.0-84857449999https://www.scopus.com/inward/record.uri?eid=2-s2.0-84857449999&doi=10.1016%2fj.jbusres.2011.03.011&partnerID=40&md5=f943c87ffea79a802b1ba37fd0108bc6