2020-01-012024-05-14https://scholars.lib.ntu.edu.tw/handle/123456789/661557摘要：囿於水土資源限制使我國果品生產規模偏小，多數農民對天候風險承受力也較小；以常造成我國果品災損颱風為例，災後豪大雨常使我國水果嚴重受損而使供給短缺，使價格在短期內上漲；反觀，豐收盛產時，則因國內市場胃納有限，供過於求可能使市場價格大跌。近年異常天氣致災更為頻繁，農產品供需失衡發生頻率將增加，對農民收入可能有不利影響，因此果品市場供需調節更顯重要。在進行果品供需調節時，各通路占比扮演重要角色，因此對國產果品通路調查需求更為殷切。本研究將選定過去10年有9次災損的木瓜與葡萄等兩項為標的，探討其運銷通路及通路占比，以瞭解主要通路及其各自通路占比，作為未來因應氣候變遷產銷調節施政計畫參考。<br> Abstract: Small farms are prevailing in Taiwan due to the scarcity of water and land resources, which makes our agriculture is very vulnerable to the climate change. Severe weather condition usually causes damage to agricultural production. When it happened, output is low, shortage occurs and market prices are sky rocketing. In a year of good weather, on the other hand, the produces are abundant and the market prices are plummeting. Climate change elevated the frequency of severe weather conditions, increases the possibility of the unbalance of demand and supply, which in turns has adverse impact on farmers’ income. Therefore the capability of adjusting the demand and supply in agricultural market becomes more important than ever. According to the statistics, natural disaster occurred and damaged the papaya and grape industries nine times for the past decade. There are needs to investigate the current supply chain of these two crops before introducing any policy measure. The marketing channels and the marketing share for each channel of papaya and grape industries will be investigated in this research. It is anticipated that the findings will lend supports to policy making to cope with the impact of climate change.行銷運銷產銷調節市場佔有率氣候變遷木瓜產業葡萄產業marketing channeladjustment of production and distributionmarket shareclimate changepapaya industrygrape industry