Elaboration Likelihood Model in Consumer Research: A Review

Lien, Nai-HwaNai-HwaLien2008-10-222018-06-292008-10-222018-06-292001http://ntur.lib.ntu.edu.tw//handle/246246/84634http://ntur.lib.ntu.edu.tw/bitstream/246246/84634/1/3.pdfapplication/pdf131282 bytesapplication/pdfen-USElaboration Likelihood Model in Consumer Research: A Reviewjournal articlehttp://ntur.lib.ntu.edu.tw/bitstream/246246/84634/1/3.pdf