節慶活動遊客行前決策、體驗滿意度與重遊意願之關係模式=A Study of the Relationship model among Pre-Tour Decision Making, Satisfaction and Willingness to Revisit of a Festival Activity

黃振紅呂碧琴林謙如2019-12-252019-12-252017https://scholars.lib.ntu.edu.tw/handle/123456789/438807節慶活動遊客行前決策、體驗滿意度與重遊意願之關係模式=A Study of the Relationship model among Pre-Tour Decision Making, Satisfaction and Willingness to Revisit of a Festival Activityjournal article10.6569/NTUJPE.2017.32.01