徐木蘭2006-07-252018-06-292006-07-252018-06-292001http://ntur.lib.ntu.edu.tw//handle/246246/3045全球資訊硬體工業的成長已然趨 緩，資訊服務業（資訊軟體工業）將 是未來全球資訊工業的主流，這也是 我國未來的新興科技產業之一。自 1954 年起，我國即有軟體廠商的初步 設立運作，歷經不同的產業發展階 段，實已累積不少的經驗知識，可供 未來資訊服務業發展之借鏡。 但是若以單一的組織理論來詮釋 軟體產業發展的動態軌跡，此單一觀 點的結果似嫌不足，若能採用多元且 開放性的組織理論來進行比較分析， 相信對軟體廠商其經營與環境之互動 的生態軌跡將會有更入的了解，因此 本研究選擇國內8 家成立已達10 年以 上的軟體廠商，以及資策會，進行個 案訪談，再以內容分析法將我國軟體 廠商發展過程中所經歷的重大經營管 理事件（訪談語幹），歸類為不同的事 件類型、事件原因，以及透過某組織 理論來解釋說明，另外也從不同的廠 商類型和產業發展階段來進行訪談資料的分析。 本研究發現，總體來看，無論是 何種經營類型的軟體廠商，無論是在 產業發展的哪一階段，我國軟體廠商 最重視的經營管理事件首推行銷類別 者，次為研發類別和經營觀念類別 者，而事件原因也逐漸地傾向於外啟 式，說明了資訊服務業的產業環境已 漸趨動態複雜，廠商必須順應環境變 化或要求以求得生存。 但也正因環境愈加難以掌控或正 確預測，軟體廠商高階決策者的經營 觀念、企業願景、經營型態也開始產 生自主性質變，從被動轉化成主動角 色，多數的經營管理事件已經源於組 織自我變革的意識或需求。 近20 年來，我國軟體廠商對外在 環境的順從、各自尋求利基市場以配 合環境，以及在行銷策略、研發策略、 海外公司設立和經營觀念上的類同 性，可以族群生態與機構論來加以詮 釋；另外，對硬體工業的依賴（例如 行銷策略）、必須透過公開市場募集龐 大的發展資金、從美國科技重鎮矽谷 廠商取得相關研發技術資訊或交流， 以及當初資策會和政府機構所提供的 獎勵補助，以及未來對網際網路、電 子商務時代的跟隨配合等，正可透過 資源依賴論來說明。When the information hardware industry has growing stably, the information software industry will be the key industries in Taiwan for increasing the international competitiveness. Since 1954, there were software companies in Taiwan. Up to now, these software companies’ valuable operational and managerial experience could be the reference for the future. This study had interviewed eight software companies that have operated over 10 years and Institute for Information Industry in Taiwan by each case. The content analysis is adopted to analyze the critical operational and managerial events happened in the software industry’s developing progress. Because any single perspective couldn’t interpret all the relationships between business and environment, this study employed the multiple and open organizational theories to study the organizational ecological transformation. This study finds that the most important events for software companies in Taiwan in the past were the type of marketing (management), R&D, and operational concepts. The reasons of events were more external-caused. It meant that the environment of software industry was growing dynamically and complexly so that these companies must react to the environmental changes for survival. Because the environment was more uncontrolled and predictable, these executives had changed their concepts of operation in business. Somehow they had adopted planned organizational changes, such as operation types and business missions. The more critical events were caused by internal needs or awareness In the past 20 years, these software companies in Taiwan had the similar operation types, such as marketing strategy, R&D strategy, setting branches abroad to get the information of market and technology, seeking niche market to comply with the environment. All these phenomena could be interpreted by the ecology and institution theories. These companies were much dependent on the hardware industry in the marketing strategy, on the open stock market to get much operational fund, and will be dependent on the internet and e-commerce in the future. All these phenomena could be interpreted by the resource dependence theory.application/pdf321966 bytesapplication/pdfzh-TW國立臺灣大學工商管理學系軟體產業資訊服務業組織生態組織理論內容分析法Software industryOrganizational EcologyOrganization theoryContent analysisreporthttp://ntur.lib.ntu.edu.tw/bitstream/246246/3045/1/892416H002079.pdf