指導教授：王銘宗臺灣大學：工業工程學研究所陳寶如Chen, Pao-JuPao-JuChen2014-11-252018-06-292014-11-252018-06-292014http://ntur.lib.ntu.edu.tw//handle/246246/261018Mobile Applications has become an important part of people’s life. ABI institute once predicted that there get to have 8 hundred million Android phone and 3 hundred million iPhone in the world at the end of 2013. The tremendous business market behinds the little smart phone. Therefore, whether mobile app wins customer’s heart is the most important thing to designer. But there’s no particular research to tell how to design mobile applications to target its best interest. If the mobile application didn’t win people’s heart, it won’t make any profit and publicity. This research focuses on the key success factors during the process of researching and Designing a mobile application. Using literature analysis, the research combined Information System Success Model and virus marketing method and social factors of theory of planned behavior and interview survey with professional to build up the KDF table. And by applying the fuzzy-Delphi method, we confirmed all the dimensions and indexes are agreed with professionals. Analyze by DANP to find out the weights of each dimension and factor. According the result, we have found out that the most important dimension is the dimension named ‘APP service quality’. Secondly, the most important factor is User promoting. This research suggests that mobile app designer not only must focus on the app itself but also the social system, the better the product is, it needs more promotion and social effect, therefore more people would attracted by it. The social networks factor is a important promotion tool for app. These results would help avoid extra time and costs.Verification Letter from the Oral Examination Committee for Graduate Students i Acknowledgments ii　　 Chinese Abstract iii　　 English Abstract iv　　 Table of Contents vi　　 List of figures vii　　 List of tables viii　　 Chapter 1 Introduction 1 1.1 Mobile smart devices & applications 1 1.2 Age of Social Media 3 1.3 Viral Marketing 4 Chapter 2 Literature Reviews 5 2.1 Key Success Factors 5 2.2 Multiple Criteria Decision Making (MCDM) 6 2.3 DELONE & MCLEAN Information Systems Success Model 7 2.4 Theory of Planned Behavior 8 Chapter 3 Research Methodologies 9 3.1 Literature Analysis 9 3.2 In-depth interviews 10 3.3 Fuzzy-Delphi method 12 3.4 Dematel method 20 3.5 DANP 24 Chapter 4 Results 26 4.1 Literature Analysis and in-depth interview 26 4.2 Fuzzy-Delphi method 53 4.3 Dematel 56 4.4 DANP 63 Chapter 5 Conclusions 65 5.1 Conclusions 65 5.2 Limitations and future research suggestions 67 Appendixes A Questionnaire (in English): Structured in-depth interview 68 Appendixes B Questionnaire (in English): Fuzzy-Delphi method 85 Appendixes C Questionnaire (in English): DANP method 91 Reference 1003500147 bytesapplication/pdf論文使用權限：不同意授權行動app多準則決策方法資訊系統成功模式病毒傳銷理論計畫行為理論關鍵成功因素thesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/261018/1/ntu-103-R01546041-1.pdf