2012-08-012024-05-17https://scholars.lib.ntu.edu.tw/handle/123456789/673112摘要：這個以「觀光社會」為主題的寫作計畫，預計在兩年之內完成並出版一冊學術專書。我將「觀光」視為：現代社會中的大眾，在勞動休閒二分時空結構之下，離開日常生活而移動異地的消費行動。因此，「觀光社會」作為研究對象，指的是現代人在時空結構下被迫在集體規約的假期中去旅遊的生活型態。對我而言，這不是社會心理學眼中的享樂需求之結果，也不是自由經濟學眼中的富裕社會之結果；相對的，我藉由法國左派思想家（如Henri Lefebvre、Roger Caillois）的理論指引，認為觀光是被程式化（programmed）的日常生活之一部分。解釋架構將由二個面向的討論構成：（1）時空結構之轉變：如工時基準、交通建設、假期制度等；（2）觀光心態之轉變：享樂的移動經驗、旅行社的發展、觀光遊記分析、救國團自強活動與進香團等潛在組織旅遊等。本書除了理論性的討論，基本上沿著兩個時序階段分別討論，亦即日治時期與戰後社會。日治時期將著重「被觀光」用途的早熟式現代觀光設施（鐵道、旅館、觀光論述等），戰後則著重假期制度、觀光建設及國民觀光心態等。專書預計分為八個章節寫作，預計15-18萬字，擬在2013年10月結案交出完整一校稿。 <br> Abstract: This proposal is for a two-year project of academic, book-length writing. For the past few years, I had developed a theoretical frame and collected some materials to figure out the cultural history of tourism culture in Taiwan, which gives rise to this project. On the basis of the past researches and the material accumulated, I hope to deepen the dialogue between practice and theory in the project of writing a book, with a view to breaking through the theoretical limitations. I propose an idea that “modern mass tourism” could not be seen as an isolated socio-psychological phenomenon or naturally result of prosperous society, instead, it must be explained under the “programmed structure of our everyday life” of modern capitalism. Under the theoretical guide of French Left thinkers (like Henri Lefebvre, Roger Caillois) as below, I would like to discuss the birth and growth of mass tourism in Taiwan in sociological sense. Succeeded from the previous research plan, I try to point out the difference between travel and mass tourism, and focus on the historical stages with two basic concerns: (a) the transformation of space and time structure: the development and traffic constructions, including railroad, airlines, institutionalization of vacation, the weaken of labor-value. (b) the transformation of tourist mentality: the development of the experience of moving for pleasure, the agent of package tour, the hidden organized tour particular in Taiwan. This book would be divided into 8 chapters with 150-180 thousands words (estimated).觀光旅行tourismtravel