Every day for an active self-promotion: The dialogue between the shower gel packaging on the shelf of a point of sale and the consumer

MU-CHIEN CHOU2018-09-102018-09-102016http://www.scopus.com/inward/record.url?eid=2-s2.0-84978823921&partnerID=MN8TOARShttp://scholars.lib.ntu.edu.tw/handle/123456789/396564Every day for an active self-promotion: The dialogue between the shower gel packaging on the shelf of a point of sale and the consumerbook10.1007/978-3-319-40093-8_73