2014-01-012024-05-16https://scholars.lib.ntu.edu.tw/handle/123456789/666936摘要：觀光發展主要目的之一為改善觀光地居民(社區)的生活品質。觀光發展同時會帶給 當地社區正面影響與負面衝擊。觀光衝擊研究多著重於探討居民對於觀光衝擊的感受， 並探討觀光衝擊感受與觀光支持度兩者間的關聯性。此類研究雖隱含著觀光發展影響社 區生活品質，但文獻中鮮少直接去研究觀光發展下的社區生活品質，與探討社區生活品 質是否影響觀光支持度。此外，由於不同觀光開發階段下，觀光衝擊、社區生活品質與 觀光支持會有所差異。因此，本研究旨在探討不同觀光發展階段中，觀光衝擊、社區生 活品質與觀光支持三者間的關係，期而發展出一全面性的概念架構。 本計畫包含三個階段，第一階段透過統計指標分析選出四組代表不同觀光發展階段 (起始、成長、成熟與衰退)之台灣觀光地。第二階段採用質化研究方式，蒐集研究此四 組觀光地居民對於觀光衝擊與社區生活品質之意見，結合專家意見並輔以相關文獻內 容，發展出一量化問卷並進行前測。最後一階段針對選出的四組觀光地區施以此量化問 卷，驗證本研究所提出之架構模式與假設。 本研究於社會交換理論中納入社區生活品質變項，探討其對於社區觀光支持之影 響，也比較不同觀光開發階段下的差異。因此，本研究主要貢獻為強化社會交換理論與 觀光地生命週期理論於觀光地居民態度研究，並發展台灣在地化觀光發展的理論架構。<br> Abstract: One of the major purposes of tourism development in a destination is to improve residents’ quality of life (QOL). Indeed, residents’ community QOL could be influenced by tourism development (i.e. tourism-related community QOL, TCQOL) in a host destination. The positive tourism impacts directly or indirectly benefit resident community QOL. On the other hand, tourism development also produces a variety of negative impacts may harm local community QOL. Positive and negative tourism impacts have been well studied in literature, and conceptual frameworks and theories are proposed to explain the relationships between resident attitudes toward tourism development and their support for tourism development. While implicit in this research theme discusses that tourism development influences QOL in a host community, few studies have directly investigated residents’ perceptions of the impact tourism has on their QOL, and relationships between community QOL perceptions and support for tourism in the community. Recently, evidence emerged in the literature that tourism impacts influence residents’ satisfaction within the community, which may directly contribute to residents’ support/opposition for tourism development. Researchers agree that tourism impact studies to date have mainly been focused on how tourism is perceived to impact the communities rather than its impact on community QOL. A potential problem, subsequently, is that the effect of residents’ perceived tourism impacts on their support/opposition for tourism development maybe misapprehended if the perceived impacts on their community QOL is not considered. Additionally, the myriad tourism impacts vary across tourism development stage that implies resident perceptions of tourism impacts and community QOL may be different from tourism development stage to stage. To address these issues above, this study mainly aims to (1) examine a proposed structural model which illustrates TCQOL in the relationship of residents’ perceptions of tourism impacts and their support/opposition for tourism development; and (2) investigate resident perceptions of tourism impacts, TCQOL, and support for tourism development across tourism development stages. The research procedure includes three phases. The first phase is to select four types of development stage (i.e. beginning, growth, maturity and decline) from Taiwan major tourism destinations by using secondary indicators. The second phase is a qualitative study process which investigates stakeholders’ opinions of tourism impacts and TCQOL from the selected destinations. Incorporating the qualitative analysis with literature of tourism impacts and TCQOL, the survey questionnaire therefore has been produced and pretested. In the third phase, the questionnaire is deployed to the selected tourism destinations that examine the proposed structural model and test hypotheses. This study mainly contributes to theoretical advancement in the field of resident attitudes studies. Specifically, it adds to existing social exchange theory (SET) by introducing TCQOL factor to explain its influence on resident support for tourism development. In addition, the comparison of the proposed model across development stages contributes to concept of destination life cycle in connecting tourism development stages, tourism impacts and TCQOL.社區生活品質觀光衝擊觀光支持社會交換理論觀光地生命週期Tourism-related Community Quality of Life (TCQOL)Tourism ImpactsSocial exchange Theory (SET)