The Majority/Minority Effect on Product Judgment: Moderation of Involvement and Source Relevance

簡怡雯蕭中強邱玉葉2020-03-062020-03-0620131018-1601https://scholars.lib.ntu.edu.tw/handle/123456789/472589The Majority/Minority Effect on Product Judgment: Moderation of Involvement and Source Relevancejournal article10.6226/NTURM2013.NOV.R10001http://dx.doi.org/10.6226/NTURM2013.NOV.R10001