How High-Technology Start-Up Firms May Overcome Direct and Indirect Network Externalities

Pruett, M.M.PruettLee, H.H.LeeJI-REN LEEO’neal, D.D.O’neal2020-02-152020-02-15200315393062https://scholars.lib.ntu.edu.tw/handle/123456789/459399This paper presents a conceptual model of strategic choice for high-technology start-up firms in the face of network externalities—the strength of the market’s preference for standardized technology. Our model suggests that the commercialization strategies followed by such a firm will depend on the type of network externalitites—direct versus indirect—as well as the degree of appropriability—the firm’s ability to retain the value of innovation. We offer a number of propositions generated by the model and discuss their implications. © 2003, IGI Global. All rights reserved.appropriability; high-technology start-ups; network externalities[SDGs]SDG9How High-Technology Start-Up Firms May Overcome Direct and Indirect Network Externalitiesjournal article10.4018/jitsr.20030101032-s2.0-85001864437https://www.scopus.com/inward/record.uri?eid=2-s2.0-85001864437&doi=10.4018%2fjitsr.2003010103&partnerID=40&md5=627f91ab225ba51eff9671fc2e316c79