2006-11-012024-05-17https://scholars.lib.ntu.edu.tw/handle/123456789/691136摘要：經過一年的商管產學個案發展與研究計畫執行（NSC-94-2420-H-002-047），吾人發現個案不僅可以成為商管產學互動的有效平台，提高商管研究與教學的實務攸關性，個案發展更可以促進跨領域研究與教學對話的機會。第一年計畫順利完成了八個個案的產出，得到學術社群與社會相當程度的關注與討論，同時，也建立了個案授權使用機制的雛形。 作為商管產學個案發展的第二年行動，本計畫的策略目為：(1)擴大商管產學個案社群的規模與參與幅度、(2)深化個案品質與完善個案擴散機制、(3)建立從個案到個案研究的鏈結機制。本計畫因此邀集了18所學校的29位一般管理領域研究者，以『創新與成長』為共同主題，預定以一年時間發展23個涵蓋不同學習主題的產學個案，並透過密集的個案工坊學習活動，建立產學個案品質規範與課程發展經驗。這些產學個案與發展經驗將透過兩場研討會，配合產學課程的設計，分享給國內管理學術社群，期望能夠加速產學個案的擴散，並帶動管理學術社群對個案發展能量的投入，以提升商管產學互動的綜效。 <br> Abstract: Having completed the first-year case development project (NSC-94-2420-H-002-047), we found that developing business and management cases can provide benefits in various aspects. Business and management cases can serve as an ideal platform for facilitating productive interactions between academia and practical world, which in turn could enhance the level of relevance of both research and teaching. In addition, due to its holistic nature, case development processes could promote inter-disciplinary conversation on both research and teaching activities. As an exploratory project in nature, the first-year project has produced and formally released eight cases and received a great attention from both the academic community and the society. To leverage and sustain the capacity built from the first year, the current proposal suggests three strategic goals for the second-year initiative. First, we shall expand the scope and scale of the existing case community. Second, we shall elevate the case quality standard and enhance the existing case distribution mechanism. Third, we shall establish workable models to facilitate case-based research. The 2006-2007 case development project is organized and committed by 29 management scholars from 18 educational institutions. We suggest a common theme of business innovation and growth to guide case development. We will complete and release 23 business and management cases. We will share all these cases and developmental experience with the management academic community through at least two openly-enrolled workshops. By so doing, we expect to enhance the case diffusion and expand the case development capacity in the management academic community with the hope of generating more productive interaction between the academia and the business society.產學個案發展個案研究個案教學創新與成長Business and Management CasesCase ResearchCase TeachingBusiness Innovation and Growth