臺灣大學: 國際企業學研究所陳文華;湯明哲康宏旭Kang, Hung-HsuHung-HsuKang2013-03-272018-06-292013-03-272018-06-292010http://ntur.lib.ntu.edu.tw//handle/246246/252758本研究從雲端運算的客戶關係管理,探討雲端服務的創新與體驗。在雲端運算的新商機下與策略的應用,如何延伸公司核心競爭力、網潮管理快速瞭解客戶需求,讓組織能朝社群化的熱情貢獻,並運用於新的商業模式,另外探討與新成立騰雲計算,如何運用競合關係,達成商業目標,讓客戶有全新的雲端服務的體驗。This thesis is from cloud computing and customer relations management to study innovation and experience of cloud computing service. In under the high in the cloud computing new opportunity with the strategy application, how extends the company core competence, Groundswell management to understand customer inside fast, toward social organization to have passion, and forming in new business model, moreover how to do competitive-cooperative with new company-TCloud, achieves the commercial goal, lets the customer have the brand-new high in the cloud computing service experience.21782635 bytesapplication/pdfen-US雲端運算客戶關係管理核心競爭能?商業模式價值網組織挑戰網潮經營管理2.0企業2.0資訊安全社群服務競合關係Cloud ComputingCustomer relationship managementCore competenceBusiness modelValue netOrganization challengeGroundswell managementManagement 2.0Enterprise 2.0Information SecuritySocial network serviceCompetitive-cooperative relationships雲端運算服務中心的挑戰--以趨勢科技為例The Challenge of Service Center in Cloud Computing --Trend Micro Inc Case Studythesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/252758/1/ntu-99-P96746022-1.pdf