TSAN MING CHOILiu S.-C.Pang K.-M.Chow P.-S.2022-05-302022-05-302008https://www.scopus.com/inward/record.uri?eid=2-s2.0-41549125830&doi=10.1016%2fj.tourman.2007.07.009&partnerID=40&md5=7c6433a8ed38cd6d6b2e712a8027df69https://scholars.lib.ntu.edu.tw/handle/123456789/612413Since 2003, the Hong Kong and the Chinese Mainland (CM) governments have established Individual Visit Scheme (IVS) which simplifies the process for CM people to visit Hong Kong. The resulting tremendous increase of CM tourists affects significantly the Hong Kong fashion retailing industry (HKFRI). In this research note, we study the challenges and opportunities brought by IVS for HKFRI. Recommendations are proposed and managerial findings are developed. ? 2007 Elsevier Ltd. All rights reserved.Chinese Mainland tourists; Individual visit scheme; Shopping behavior; Tourismtourism development; tourism economics; tourism management; tourist behavior; Asia; China; Eurasia; Far East; Hong KongShopping behaviors of individual tourists from the Chinese Mainland to Hong Kongjournal article10.1016/j.tourman.2007.07.0092-s2.0-41549125830