A Cross-examination of the Consumer Behavior of Online Shoppers versus TV Shoppers in Taiwan: A Shoppers’ Profile and Channel Attitude Approach

Jaw, Y.L, Dennis WangY.L, Dennis WangJaw2010-11-022018-06-292010-11-022018-06-292007http://ntur.lib.ntu.edu.tw//handle/246246/219806en-US[SDGs]SDG12A Cross-examination of the Consumer Behavior of Online Shoppers versus TV Shoppers in Taiwan: A Shoppers’ Profile and Channel Attitude Approachconference paper