指導教授：邱宏仁臺灣大學：企業管理碩士專班鵬天賜Pernsteiner, MatthewMatthewPernsteiner2014-11-302018-06-292014-11-302018-06-292014http://ntur.lib.ntu.edu.tw//handle/246246/263730Currently, Taipei has a well-developed market in fine dining and cinema, but no businesses that combine both. The Theatre seeks to capitalize on the gap in the market, applying a business model adapted from American and Taiwanese inspiration to deliver truly high end cuisine in a luxuriant movie theater atmosphere. Market research and competitive analysis shows fertile ground for such an endeavor. The Theatre will leverage all of its advantages to capture market share in this environment.1.0 EXECUTIVE SUMMARY 2 1.1 OBJECTIVES 3 1.2 FOUNDER PROFILE 3 1.3 ACKNOWLEDGMENTS AND PROFESSIONAL SOURCES 3 2.0 MARKET ANALYSIS 5 2.1 TAIPEI RESTAURANT MARKET OVERVIEW 6 2.2 TAIPEI MOVIE THEATER MARKET OVERVIEW 7 2.3 DEFINITION OF TARGET MARKET AND CUSTOMERS BY LITERATURE REVIEW 8 2.4 SURVEY - RESPONSE AND ANALYSIS 11 3.0 SERVICE 16 3.1 SERVICE OVERVIEW 16 3.2 CASE STUDIES 23 3.3 COMPANY LOCATION AND COMPLIANCE 24 3.4 FACILITIES 26 3.5 LOOK AND FEEL 29 4.0 PERSONNEL PLAN 33 4.1 KITCHEN PERSONNEL 33 4.2 MANAGEMENT 33 4.3 OTHER PERSONNEL 34 5.0 MARKETING PLAN 35 5.1 THE THEATRE’S UNIQUE SELLING PROPOSITION (USP): 35 5.2 THE THEATRE’S TARGET CUSTOMERS 35 5.3 MARKETING PLAN 36 6.0 COMPETITION AND STRATEGY 41 6.1 COMPETITIVE OVERVIEW 41 6.2 4 PS ANALYSIS WITH COMPETITORS 43 6.3 THE THEATRE VS. PREMIUM CINEMA 44 6.4 VALUE CHAIN MODEL 46 7.0 FINANCIAL PLAN 47 7.1 OWNERSHIP AND FUNDING 47 7.2 REVENUE ESTIMATION 48 7.3 PRO-FORMA INCOME STATEMENTS 49 8.0 ALTERNATIVES 52 8.1 OUTSOURCING 52 8.2 EVENT PLANNING COMPANY 53 9.0 REFERENCES 55 10.0 APPENDIX 565736252 bytesapplication/pdf論文公開時間：2014/08/21論文使用權限：同意無償授權戲院thesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/263730/1/ntu-103-R01749053-1.pdf