臺灣大學: 企業管理碩士專班黃明蕙馬麗葉Dadiomova, MariyaMariyaDadiomova2013-04-082018-06-292013-04-082018-06-292010http://ntur.lib.ntu.edu.tw//handle/246246/256621Abstract Entering the new markets brings along a lot of opportunities for online game companies at the same time it creates a number of challenges. One of them is related to the perception of the game by players from countries with different cultural backgrounds. When players have different expectations of massively multiplayer online games (MMOGs) it is critical to understand which are the most important features to include in the game design in order to generate more revenue. Using the example of Chinese and French gamers, the objective of this thesis is to understand what elements have to be taken into consideration while designing the game that is produced in China and can be successful in Western market of massively multiplayer online games, particularly in France.710769 bytesapplication/pdfen-US大型多人線上遊戲文化差異中國法國Massively Multiplayer Online GamesCultural differencesChinaFrancethesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/256621/1/ntu-99-R96724079-1.pdf