Research on Marketing of Taiwan's UBA Team -Taking National Taiwan Normal University's Men's Basketball Team for Example盧譽誠陳志一2019-12-312019-12-312017https://scholars.lib.ntu.edu.tw/handle/123456789/444242大專籃球隊之行銷模式個案研究-以國立臺灣師範大學公開男一級籃球隊為例=Research on Marketing of Taiwan's UBA Team -Taking National Taiwan Normal University's Men's Basketball Team for Examplejournal article10.6569/NTUJPE.2017.32.04