Linguistic and Non-linguistic Factors and Consumers’ Attitudes towards English in Advertising in Taiwan

Hsu, Jia-LingJia-LingHsu2021-03-192021-03-191999https://scholars.lib.ntu.edu.tw/handle/123456789/553877August 1-6, 1999. Tokyo: Waseda University.Linguistic and Non-linguistic Factors and Consumers’ Attitudes towards English in Advertising in Taiwanconference paper