Brand community identification matters: a dual value-creation routes framework

Chang, C.-W.C.-W.ChangKo, C.-H.C.-H.KoHENGCHIANG HUANGWang, S.-J.S.-J.Wang2020-02-152020-02-152019https://scholars.lib.ntu.edu.tw/handle/123456789/459500Brand community identification matters: a dual value-creation routes frameworkjournal article10.1108/JPBM-02-2018-17472-s2.0-85070363924https://www.scopus.com/inward/record.uri?eid=2-s2.0-85070363924&doi=10.1108%2fJPBM-02-2018-1747&partnerID=40&md5=f24d001962a91b992657960a186b4c70