Lim K.H.CHOON LING SIALee M.K.O.Benbasat I.2021-08-092021-08-092006https://www.scopus.com/inward/record.uri?eid=2-s2.0-33750378849&doi=10.2753%2fMIS0742-1222230210&partnerID=40&md5=a5f72c36f8f4c223436f4de14128a3a4https://scholars.lib.ntu.edu.tw/handle/123456789/577374Do I trust you online, and if so, will I buy? An empirical study of two trust-building strategiesjournal article10.2753/MIS0742-12222302102-s2.0-33750378849