Do consumers gain or lose when more people buy the same brand

Chou, Chien-fuChien-fuChouShy, OzOzShy2010-06-122018-06-282010-06-122018-06-281996http://ntur.lib.ntu.edu.tw//handle/246246/1855871091343 bytesapplication/pdfen-USDo consumers gain or lose when more people buy the same brandjournal articlehttp://ntur.lib.ntu.edu.tw/bitstream/246246/185587/1/09.pdf