TSAN MING CHOILi D.Yan H.2022-05-302022-05-302004https://www.scopus.com/inward/record.uri?eid=2-s2.0-1342306783&doi=10.1016%2fS0925-5273%2803%2900188-9&partnerID=40&md5=ec8a96b1df11a14dfb21e8080944f161https://scholars.lib.ntu.edu.tw/handle/123456789/612419We study in this paper a supply chain which is integrated by a returns policy. In the past, owing to a lack of sales channels, the returned products would worth very little. Now, with the advance of the e-commerce, the returned products can be sold with a higher price on the e-marketplace. In light of this, we first investigate the optimal returns policy under the existence of the e-marketplace. Through a mean-variance analysis, we further study the risk issue associated with the optimal policy. Extensive simulations are then carried out and the managerial insights are discussed. ? 2003 Elsevier B.V. All rights reserved.E-marketplace; Mean-variance theory; Returns policy; Risk management; Supply chain managementComputer simulation; Cost effectiveness; Integral equations; Marketing; Operations research; Public policy; Risk management; E-marketplaces; Mean-variance theory; Returns policy; Supply chain management; Electronic commerceconference paper10.1016/S0925-5273(03)00188-92-s2.0-1342306783