Chen C.-W.NAI-HWA LIEN2020-03-062020-03-062017https://scholars.lib.ntu.edu.tw/handle/123456789/472404Social media and marketing effectivenessjournal article10.1016/j.apmrv.2017.02.002https://www2.scopus.com/inward/record.uri?eid=2-s2.0-85014542959&doi=10.1016%2fj.apmrv.2017.02.002&partnerID=40&md5=55263304d6032e249d60becaf3747a1c