Predicting Store Profit and Customer Satisfaction: The Moderating Role of Customer BATNA and Salesperson’s Job Attitude

SHU-CHENG CHIFriedman, RayRayFriedmanShih, Huei-Lin ShihHuei-Lin ShihShih2018-09-102018-09-102010-01http://scholars.lib.ntu.edu.tw/handle/123456789/359878Predicting Store Profit and Customer Satisfaction: The Moderating Role of Customer BATNA and Salesperson’s Job Attitudeconference paper