2007-08-012024-05-13https://scholars.lib.ntu.edu.tw/handle/123456789/651613摘要：本研究將建立之數學模式，可推導在最大社會福利目標並考慮預算限制及外部性下，求得計程車市場之最適與次佳費率與空車率，進而得到計程車之最適數量。就理論分析而言，本研究建立之模式可突破過去研究對於需求彈性之限制，並針對市場最高願付價格及計程車之外部性加以考量，使其應用範圍更加一般化。有鑑於過去研究鮮少考量科技導入與創新服務對司機之影響，針對上述問題，本研究以兩階段的研究策略，依序進行個案質化研究的理論建構與量化假說的理論驗證。由質化分析所推導出相關的研究假說，以供量化分一進行驗證。藉由科技與創新服務心理擁有感、在地知識、科技意會的量表發展與結構方程統計分析，進行假說驗證與探討。<br> Abstract: In this study, a generalized model with the welfare maximization objective, the budget constraint and the consideration of externalities will be developed and use to analyze for a cruising taxi market. The model will include the effects of externality issue and resolve the common restriction of the conventional log-linear demand function. On the other hand, few prior studies considered technology or innovative service adopted at the individual level. Therefore, in this study, we propose a two-stage research strategy to answer the above questions. First, we formulate a conceptual framework by conducting qualitative research approach. We will investigate empirical data collected from Taiwan Taxi Co. (TTC). By collecting ethnographic data from this case, we observe how taxi drivers adopt technology and learn innovative service. Second, from the findings of qualitative cases, we generalize the some hypothetical relationships among psychological ownership of technology and innovative service. Next, we test these hypotheses by developing questionnaires and surveys answered by TTC taxis drivers.經濟福利分析計程車最適費率計程車最適空車率創新服務採用心裡擁有感Social welfareOptimal fareOptimal vacancy ratePsychological ownershipInnovative service adoption