2019-01-012024-05-17https://scholars.lib.ntu.edu.tw/handle/123456789/672552摘要：臺大出版中心在教務處的支持下，執行「優質教科書出版及其電子書行銷推廣計畫」。 教科書出版，須經洽談、撰寫、審查、編校、印刷……等諸多流程，因而教科書出版計畫的規畫必須用「長時間」角度為之，執行的成果才能真正有成效。本計畫的預定執行期間，為107年8月到111年12月，內容分兩大部分：一是秉持「將研究回饋到教學」的核心理念，出版、發行優質的大學教科書、參考用書，以及國外重要教學用書的中譯；二是因應數位化的時代趨勢，製作並出版教科書的電子書（ePub3格式），並全力關注其行銷與推廣。 出版中心以其完善的審查、出版經驗，期盼經由本計畫的執行，能出版符合臺灣教學環境與研究需求之優質教科書，同時透過電子書行銷擴大臺大的學術影響力。 <br> Abstract: Through the support of NTU’s Office of Academic Affairs, NTUP carries out the project of expert textbook publishing and promotion of its e-book publishing Textbook publishing has to be completed by several stages in a process, such as making arrangements with authors or editors, writing, reviewing, editing, and printing…etc., therefore, to plan the project of publishing textbooks shall be done with enough time in order to acquire an effective result. This project is tentatively performed from August 2018 to December 2022, and its content is divided into two parts, one is by maintaining the spirit of encouraging researchers to dedicate their study to teaching, NTUP publishes expert textbooks, reference books, and Chinese translations of the leading textbooks from abroad; another is in response to challenges brought by digital age, NTUP also makes and provides e-textbooks in ePub format, and focuses on its promotion through holding book launches or other events. With our experiences in academic review and professional publishing over the years, NTUP expects not only to publish expert textbooks which fulfill the education and research requirements in Taiwan, but to expand NTU’s academic influence by promoting e-book publishing.